📈 Performance Pods

Digital marketing that compounds pipeline

Full-funnel performance, creative, and CRO to drive qualified traffic, convert hand-raisers, and reduce CAC.

See Playbook
4.2x
Avg. blended ROAS
Live
32%
SQL rate on MOFU
-18%
CAC reduction
21d
Time to first win
ROAS
4.2x
across Meta + Google
SQL Rate
32%
from MOFU forms
CPL Delta
-27%
vs. prior creative
Pipeline in 90d
₹3.1Cr
tracked to ads + CRO
🎯 Performance + CRO Pods

Performance marketing engineered to convert and compound

Offers, landing pairs, creative, and tracking shipped together—so paid, organic, and email all push toward SQLs and revenue, not vanity clicks.

  • ✔ Offer testing, funnel mapping, and CRO on every landing
  • ✔ Creative sprints across Meta, Google, LinkedIn, and YouTube
  • ✔ Tracking, pixel QA, and dashboards for true ROAS
Explore FAQs
18
live campaigns monitored
42
A/B tests last quarter
4.8★
CSAT from CMOs
Digital marketing dashboard
ROAS
4.2x
blended, 90 days
CPL
₹612
current
-27%
vs. baseline
Full-Funnel Acquisition Lab
Channel mixes and formats tuned for awareness, consideration, and revenue capture.
Awareness

Thumb-stopping hooks, UGC, and thought-lead reels to warm audiences.

  • • UGC + motion ads
  • • Thought-lead carousels
  • • YouTube top-funnel
Consideration

Offer tests, landing pairs, and retargeting with proof-led creative.

  • • Lead magnets + demos
  • • Case-led LPs
  • • Dynamic retargeting
Retention / LTV

Email, SMS, and win-back sequences with offer rotations and A/Bs.

  • • Nurture & upsell
  • • Win-back journeys
  • • CAC payback dashboards
Channel Strengths
One team for paid media, creative, CRO, and analytics—so every touch moves users to action.

🧪

Offer + landing tests

🎨

Creative sprints (Meta/LI/YT)

🔍

Search + shopping mastery

📧

Lifecycle & retention flows

📊

Attribution & dashboards

⚡

Performance QA + CRO
Tracking + QA Stack

We ship pixels, events, and QA with every campaign so ROAS, CAC, and LTV stay trustworthy.

  • ✔ GA4 + Server-side events
  • ✔ Meta, Google, LinkedIn pixels
  • ✔ UTM hygiene + link mapping
  • ✔ Landing speed + CWV checks
  • ✔ Funnel dashboards (Looker)
  • ✔ Weekly QA + anomaly alerts
Sample Event Payload
{
  "event": "lead",
  "value": 1200,
  "currency": "INR",
  "status": "qualified",
  "source": "meta",
  "landing": "growth-offer",
  "session_id": "abc-123"
}
Our Acquisition Playbook
A five-step system from research to revenue: ICP, offers, creative, deployment, and optimization.
01
🔍

Research & ICP

Markets, ICP, and SERP analysis to map intent and channel fit.

02
🎁

Offers & Landing Pairs

Offer testing with paired LPs, forms, and CRO baselines.

03
🎨

Creative & Ads

UGC, statics, carousels, and video variations tuned to hooks and angles.

04
🚀

Deploy & Optimize

Controlled rollouts, budget shifts, and bid strategies with QAed tracking.

05
📈

Scale & Automate

Winners to more geos and segments, refreshed creative, and automated reporting.

⏱️ First wins in 21-30 days
Launch, learn, and scale with bi-weekly sprints
Performance Results
Proof points from recent acquisition and retention programs delivered by Makos Digital.
4.2x
Blended ROAS
-18%
CAC reduction
+32%
SQL rate uplift
21d
To first meaningful win
Built With a Modern Growth Stack
Tooling and channels we rely on to deliver fast, measurable growth.
📣
Meta / LinkedIn
Paid social
🔍
Google / YouTube
Search & video
📧
Klaviyo / HubSpot
Lifecycle
📊
GA4 & Looker
Attribution
⚙️
CDN + CRO
CWV + testing
What Clients Say
Performance programs that moved the needle on revenue, not just clicks.
★★★★★

"ROAS went from 2.1x to 5x in six weeks. The landing pairs and creative sprints made the difference."

Aparna Iyer
CMO, SaaS Unicorn
★★★★★

"We finally trust the numbers. Pixel QA, UTMs, and dashboards let us scale budgets confidently."

Rohan Singh
Growth Lead, Fintech
★★★★★

"CAC is down 22% and SQLs are up. Their retargeting + email flows keep deals warm."

Meera Krishnan
VP Marketing, Healthcare
Frequently Asked Questions
Everything you need to know about our digital marketing services.

First campaigns ship in 2-3 weeks: week 1 research and offers, week 2 creative + LPs, week 3 launch with QAed tracking.

We implement GA4 + pixels, server events where possible, UTM governance, test events pre-launch, and monitor anomalies weekly.

Yes. We ship hooks, statics, UGC, video edits, and paired landing pages with CRO baked in.

Absolutely. We run audits, fix tracking, refresh creative, and rebuild campaigns to reduce CAC and boost ROAS.

SaaS, ecommerce, fintech, healthcare, education, and more—with tailored creative and offers per segment.
Growth Plan Blueprint

Submit your details to get a 30-day digital marketing plan with offers, creative angles, and a channel roadmap within 48 hours.

  • ✔ Offer matrix + landing recommendations
  • ✔ Channel mix with budgets
  • ✔ Creative hooks and formats to test
  • ✔ Tracking and dashboard setup guidance
48 hrs
Delivery SLA
₹0
No obligation
3
Testable offers
Ready to scale acquisition?
Get a free 30-day growth plan with offers, creatives, and channel recommendations—no obligation.
🚀 Need digital marketing that drives growth?
Let's plan your next campaign.