📝 Content Ops & SEO

Content marketing that ranks and converts

We plan, write, design, and distribute SEO-led content that earns intent-driven traffic and turns readers into pipeline.

See Playbook
1.6x
Avg. organic growth
Live

24%
CTR uplift
8/mo
Publishing velocity
32%
SQL rate on MOFU
Pipeline Added
₹2.3Cr
via MOFU content in 9 months
Ranking Wins
28
keywords to top 3 SERP
CTR Lift
+24%
after schema + copy refresh
Engagement
+46%
scroll depth across formats
🎯 Strategy-first editorial pods

Content engineered to rank, nurture, and convert

From topic research to design and distribution, we run a full-stack content engine that lifts SEO traffic, boosts engagement, and drives revenue outcomes.

  • Search intent mapping, keyword clustering, and briefs built with data
  • Copy, design, and multimedia produced in one sprint-ready workflow
  • Distribution across email, social, and communities with UTM tracking
Explore FAQs
120+
pieces shipped last quarter
18
industries served
4.8★
CSAT from CMOs
Content marketing strategy by Makos Digital
Organic Sessions
+128%
in 90 days
Content Velocity
12
long-form/mo
+6
repurposes/mo
Full-Funnel Editorial Lab
We tailor formats for each stage—awareness to decision—and ship them with SEO, design, and distribution built in.
TOFU / Awareness

Thought leadership, industry trend pieces, and data stories to earn links and brand searches.

  • • Perspective-led blogs
  • • Research roundups
  • • Social-first snippets
MOFU / Consideration

SEO briefs, comparisons, and solution guides aligned to keywords with buying intent.

  • • Topic clusters & hubs
  • • Comparison / versus pages
  • • Case-led nurture emails
BOFU / Decision

Sales enablement assets that remove doubt and accelerate hand-raisers into SQLs.

  • • ROI calculators
  • • Product one-pagers
  • • Customer proof packs
Content Engine Strengths
One team for strategy, writing, design, and performance. We own the pipeline from research to reporting.

📊

Search & Intent Research

🧭

Topic Clusters & Calendars

✍️

Conversion Copywriting

🎨

Design & Multimedia

📢

Distribution & Repurposing

📈

Analytics, CRO & Attribution
Content + Schema Pairing

Rich snippets and search enhancements boost clicks. We wire the right schema for every format we publish.

  • ✔ Article + BlogPosting
  • ✔ FAQ + HowTo
  • ✔ VideoObject + ImageObject
  • ✔ BreadcrumbList
  • ✔ Product / Service when relevant
  • ✔ Speakable + NewsArticle (if eligible)
Sample JSON-LD Output
{
  "@context": "https://schema.org",
  "@type": "Article",
  "headline": "B2B content that converts",
  "author": {
    "@type": "Organization",
    "name": "Makos Digital"
  },
  "mainEntityOfPage": "https://makosdigital.in/content-marketing.php"
}
Our Content Playbook
A five-step system to go from research to revenue: strategy, production, distribution, and iteration.
01
🔍

Research & Positioning

ICP, category, and SERP research to map intent, competitor gaps, and differentiators.

02
🧭

Clusters & Calendar

Topic clusters, briefs, and content calendar aligned to funnel stages and revenue goals.

03
✍️

Production & QA

Writing, design, and multimedia with SEO, accessibility, and brand voice checks.

04
📢

Publish & Distribute

SEO publishing, email + social distribution, and UTM tracking into analytics.

05
📈

Optimize & Report

Refreshes, CRO tests on CTAs, schema updates, and monthly performance reporting.

⏱️ Average Timeline: 3-5 Weeks to First Launch
Content in market within 21-30 days; ongoing sprints every two weeks
Content Results
Proof points from recent content programs delivered by Makos Digital.
1.6x
Organic traffic growth
+24%
Average CTR lift
52%
Deeper scroll depth
32%
SQLs from MOFU leads
Built With a Modern Content Stack
Tooling we rely on to deliver fast, findable, and on-brand content.
🔍
Ahrefs / Semrush
Keyword & SERP intel
🧠
Surfer / Clearscope
On-page optimization
🎨
Figma & Canva
Design & visuals
📧
HubSpot / Mailer
Email & nurture
📊
GA4 & Looker
Attribution & dashboards
⚙️
CMS & CDNs
WordPress, Webflow, headless
What Clients Say
Content programs that earned trust, traffic, and revenue.
★★★★★

"Makos rebuilt our content engine—traffic doubled and inbound demos now account for 42% of pipeline. The briefs and design support are gold."

Aparna Iyer
CMO, SaaS Unicorn
★★★★★

"Their MOFU playbooks moved us from vanity views to SQLs. CTR up 40%, and sales now send content instead of decks."

Rohan Singh
Growth Lead, Fintech
★★★★★

"We finally see attribution. Monthly reporting is crisp and actionable, and refreshes keep old posts ranking."

Meera Krishnan
VP Marketing, Healthcare
Frequently Asked Questions
Everything you need to know about our content marketing services.

First pieces ship in 3-5 weeks: week 1 research and positioning, week 2 clusters and briefs, week 3 production, week 4 publish and distribute. Ongoing sprints ship every 2 weeks.

We run intent research, build clusters, create briefs with entities, headers, and internal links, optimize on-page (title, meta, schema), and monitor rankings. Refreshes keep winners on top.

Yes. We include illustrations, banners, carousels, and short clips. Every post is packaged with social and email-ready assets.

We publish to your CMS, push to email and social, add UTM tagging, and report on rankings, CTR, conversions, and assisted pipeline monthly.

Yes. We tailor tone, keyword targeting, and examples for each geography and industry, backed by research and local SERP checks.

Monthly dashboards with rankings, traffic, CTR, engagement, conversions, assisted pipeline, and next sprint priorities.
Content Plan Blueprint

Submit your details to get a 30-day content plan, topic clusters, and distribution roadmap within 48 hours.

  • ✔ Keyword clusters + search intent map
  • ✔ 8-12 topics with outlines
  • ✔ Distribution + repurposing plan
  • ✔ KPI sheet with tracking setup
48 hrs
Delivery SLA
12
Topics shared
₹0
No obligation
Ready to ship better content?
Get a free 30-day content plan with topics, outlines, and distribution—no obligation.
  • 10-12 priority topics with search intent and CTA ideas
  • Sample brief + design hook for one hero piece
  • Email + social repurposing suggestions for launch
48h delivery No obligation Human-led research
What you receive
Free
  • 📑Topic cluster map and draft calendar
  • 🧭Internal linking and schema suggestions
  • 🎨Visual angle or banner cue for the hero post
  • 📊Measurement sheet with CTR and depth targets
Fast lane option

Need it sooner? Ask for the 24h express draft in the form notes.

We only book 5 plans per week to keep quality high.
🚀 Need digital marketing that drives growth?
Let's plan your next campaign.