✉️ Lifecycle Pods

Email & lifecycle that compound LTV

Strategy, deliverability, flows, and creative tested together so every send moves revenue, not just opens.

See Playbook
38%
Avg. lift in opens
Live

+24%
CTR on nurtures
-19%
Spam complaints
3.4x
Blend ROAS from email
Open Rate
41%
avg. across key flows
Revenue Share
28%
email contribution
Spam Rate
<0.1%
post warmup
Flows Live
14
always-on journeys
📩 Lifecycle + Deliverability

Flows, campaigns, and deliverability engineered to earn revenue

Onboarding, nurture, win-back, and promos sequenced with clean data, smart segmentation, and inbox-first creative so LTV climbs and spam complaints stay low.

  • Deliverability fixes, DNS, and warmup before scale
  • Flows + campaigns mapped to lifecycle and ICP
  • Creative sprints with A/B on subject, layout, CTAs
Explore FAQs
12
flows launched / 30d
4.7★
CSAT across CMOs
+22%
lift in campaign CTR
Email performance dashboard
Open rate
41%
post warmup
Revenue
₹3.4Cr
12 mo email
+28%
share of total
Lifecycle Lab
Journeys tuned for acquisition, activation, and retention.
Acquire

Welcome + lead-nurture built to turn signups into MQLs.

  • • Lead magnet + demo sequences
  • • UTM + source-aware logic
  • • Subject/preview A/Bs
Activate

Onboarding, PQL nudges, and education to drive first value.

  • • Behavior-triggered branches
  • • In-app + email sync
  • • Dynamic product blocks
Retain

Win-back, replenishment, and LTV lifts with offers and UGC.

  • • Churn + lapse rescues
  • • CLV cohort dashboards
  • • Offer/cadence tests
Channel Strengths
One team for strategy, deliverability, creative, and analytics.

🛡️

Deliverability + DNS

🧠

Segmentation logic

🧪

Creative + copy tests

📊

Attribution + dashboards

🔄

Multi-channel sync

Automation QA
Tracking + QA Stack

Events, cohorts, and deliverability monitored so revenue stays accurate.

  • ✔ ESP + DNS health
  • ✔ UTM + source stitching
  • ✔ Event QA & dedupe
  • ✔ GA4 + server events
  • ✔ CLV + cohort dashboards
  • ✔ Weekly QA + alerts
Sample Event Payload
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        "use strict";

        // Fetch all the forms we want to apply custom Bootstrap validation styles to
        const forms = document.querySelectorAll(".needs-validation");

        // Loop over them and prevent submission
              
Lifecycle Playbook
Five steps from audit to revenue lift.
01
📬

Audit & goals

Deliverability, DNS, lists, segments, and revenue baselines.

02
🧭

Segments & data

ICP, behaviors, lifecycle stages, and source-aware routing.

03
⚙️

Flows & campaigns

Onboarding, nurture, promos, win-back, replenishment with briefs.

04
🎨

Creative + tests

Subject, preview, layout, offer, CTA, cadence A/Bs.

05

QA & scale

Spam checks, seed tests, anomaly alerts, and rollouts.

Recent Results
+32%

increase in revenue from email within 60 days

-47%

reduction in spam complaints after warmup

+24%

CTR lift from creative + cadence tests

Lifecycle Stack
Klaviyo
HubSpot
Customer.io
GA4 + Server
Postmark
SparkPost
Litmus
Looker / Data Studio
What clients say

“We went from inboxing issues to a 28% revenue share from email in 90 days.”

VP Growth, D2C

“Their lifecycle logic and dashboards made email a predictable revenue channel.”

CMO, SaaS
Email & Lifecycle FAQs

Most teams see inboxing and CTR gains in 2–3 weeks, and revenue/share lift within the first 30–45 days.

Yes—DNS (SPF/DKIM/DMARC), warmup, list hygiene, seed tests, and spam trap avoidance are part of onboarding.

We handle strategy, copy, design, and A/B tests across flows and campaigns; we can also work with your brand team.

Klaviyo, HubSpot, Customer.io, Salesforce Marketing Cloud, and other ESP/CRMs with API access.

Lifecycle Blueprint

Request an email + lifecycle plan

Tell us your goals and current ESP; we’ll return a 30-day rollout with flows, campaigns, and QA steps.

  • ✔ Deliverability + DNS checks
  • ✔ Flow and campaign map
  • ✔ Creative + test plan
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