💹 SEM Pods

Performance search that scales profitably

Intent-led campaigns, SKAG/RS, feed hygiene, and creative testing tuned to ROAS and CAC you can defend.

See Playbook
4.1x
Avg. blended ROAS
Live

-23%
CPL reduction
+18%
CVR lift
72hrs
from audit to fixes
ROAS
4.1x
search + shopping
CPL
-23%
after structure reset
CVR
+18%
landing + copy tests
Launch
72h
audit → fixes live
🔍 Intent-led SEM

Search, shopping, and PMax built for profitable growth

We rebuild account structure, keywords, feeds, and creative testing to capture high-intent demand while protecting CAC and ROAS.

  • Campaign + keyword architecture for control and scale
  • Feeds, sitelinks, and ad rank tuned to intent
  • Landing page + copy tests tied to real CAC
See FAQs
18
A/B tests / month
92%
QS 7–10 keywords
14
PMax asset groups
SEM performance dashboard
ROAS
4.1x
search + shopping
CPL
-23%
after rebuild
+18%
CVR lift
SEM System
Structure, creative, landing pages, and tracking unified.
Structure

Campaigns and ad groups mapped to intent and control.

  • • SKAG/RS builds
  • • Negatives + audiences
  • • Budget pacing
Creative

RSA assets, sitelinks, offers, and copy tied to queries.

  • • Feed + schema QA
  • • Offer + headline tests
  • • PMax asset groups
Landing

Message match, speed, and trust to lift CVR and ROAS.

  • • Copy + layout tests
  • • Forms + tracking QA
  • • CRO experimentation
SEM Strengths
One pod for structure, creative, landing tests, and tracking.

🧭

Intent architecture

🧪

Creative + copy tests

🛠️

Feed + schema QA

Landing CRO

📊

ROAS dashboards

🔔

Anomaly alerts
Tracking + Attribution

Every lead and sale reconciled to the campaign, keyword, and page that drove it.

  • ✔ GA4 + server events
  • ✔ Call tracking + UTM stitch
  • ✔ Feed health + schema
  • ✔ Lead QA + dedupe
  • ✔ ROAS / MER dashboards
  • ✔ Weekly anomaly alerts
Sample Event Payload
{
      "event": "sem_lead_submitted",
      "campaign": "brand-core",
      "keyword": "makos digital",
      "match_type": "exact",
      "landing_page": "/search-engine-marketing.php",
      "conversion_value": 4200,
      "attribution_model": "data_driven"
    }
SEM Playbook
Five steps to defend ROAS and CAC.
01

Audit & baselines

Structure, search terms, feed, QS, and tracking gaps.

02

Rebuild

Campaigns, ad groups, negatives, audiences, and budgets.

03

Creative + copy

RSA assets, sitelinks, offers, and testing cadence.

04

Landing CRO

Message match, forms, speed, trust, and experiment loops.

05

QA + scale

Budget pacing, anomaly alerts, and incrementality checks.

Recent Results
-27%

CPL drop for B2B SaaS after rebuild + LP tests

+31%

Revenue lift for ecommerce after feed + PMax clean-up

4.3x

Blended ROAS maintained at scale

Paid Search Stack
Google Ads
Bing Ads
PMax
GTM / GA4
Looker / Data Studio
CallRail
Shopify + GMC
PageSpeed / CWV
What clients say

“They rebuilt our search in a week and dropped CAC by double digits.”

Head of Growth, SaaS

“Feed fixes + PMax structure finally made shopping profitable.”

Ecommerce Founder
SEM FAQs

Audit and fixes start within 72 hours; restructures and new campaigns roll out in the first 7 days.

Yes—copy, layout, speed, forms, and trust elements are tested alongside ads to improve CVR.

We set pacing, caps, and alerts; scale only when ROAS/CAC targets are hit and stable.

We push GCLIDs/UTMs to CRM, dedupe leads, and reconcile revenue back to campaigns.

SEM Blueprint

Request a paid search plan

Share your goals and current account; get a 30-day rollout with structure, creative, and CRO fixes.

  • ✔ Campaign + keyword map
  • ✔ Feed and tracking checks
  • ✔ Copy, offer, and LP tests
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Ready to scale paid search?

We’ll audit, rebuild, and test ads + landing to hit your ROAS goal.

Response in 24 hours. No lock-ins.
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